LinkedIn Networking Tips: Build Stronger Connections and Opportunities
Episode 23
When was the last time you looked at your LinkedIn profile and thought, “Is this really showing me at my best?”
In episode 23 of The People Success Circle, we’re diving into LinkedIn networking tips that actually work—whether you’re a job seeker, business leader, or HR professional.
From building authentic relationships on LinkedIn to following smart posting guidelines, I’ll share strategies that boost your visibility, credibility, and connections without feeling salesy.
If you’ve been wondering how to make LinkedIn work harder for you, listen in or keep reading for practical steps you can start using today.
In Episode 23 of The People Success Circle, I share my best LinkedIn networking tips and show you how to turn your profile into a powerful relationship-building tool—whether you’re hiring, job searching, or growing a business.
Why your LinkedIn profile is often the first impression people have of you—and how to make it count.
How to build relationships on LinkedIn without leading with a pitch.
Simple LinkedIn posting guidelines to boost visibility, even if you only post once a week.
Real-life stories of how LinkedIn connections have turned into clients, collaborations, and career wins.
Practical profile optimization tips to attract the right opportunities and decision-makers.
🎧 Tune in or keep reading to learn how to make LinkedIn work harder for your business and career.
🔗 Helpful Links
🌐 Mindy’s website for business consulting: https://www.limerockcareerco.com
🎧 Listen to the podcast on Spotify, Apple Podcasts
Episode 23: Watch or Listen
Key Takeaways From Episode 23
Your LinkedIn Profile Is Your First Impression
When someone Googles you, your LinkedIn profile is often the first thing they see. Make sure it reflects who you are today—not who you were years ago. Whether you’re a business owner, leader, or part of HR, your profile should highlight what you do best and the value you bring right now. This is just as important for LinkedIn for job seekers as it is for decision-makers.
Build Relationships on LinkedIn Before You Need Them
Connections are the foundation of LinkedIn. You can’t cram relationships or expect results overnight. Focus on building authentic connections by engaging with others’ posts, commenting thoughtfully, and sending intentional DMs. When opportunities come up, people are more likely to think of you because you’ve already established trust.
Follow Simple LinkedIn Posting Guidelines for Visibility
You don’t have to post daily to see results. In fact, even one post a week can significantly increase your visibility because so few people post consistently. Share a story, an insight, or something valuable to your audience. The goal is to show up regularly so your network remembers you when it matters.
Think Beyond Job Searching
Yes, LinkedIn for job seekers is powerful—but it’s equally valuable for business growth, recruiting, and building your personal brand. Use it as your online billboard to showcase your expertise, not just as a digital résumé. Decision-makers, clients, and collaborators are all looking here first.
Optimize Your Profile for Credibility
Audit your profile every month. Update your banner, headline, and headshot so they reflect your current work and goals. Make it easy for someone to understand what you do and why they should trust you. A polished, up-to-date profile adds instant credibility to you and your organization.
People First, Profits Follow
If you’re struggling to get leadership buy-in, here’s what I remind my clients: when the people side of the business isn’t working, everything suffers. Sales, service, retention, culture—it’s all connected. When you invest in your people, you build the foundation for long-term success. And it all starts with seeing what’s really going on behind the curtain.
🎧 Want the full story, examples, and action steps?
Listen to the full episode of The People Success Circle for more insights on building a thriving culture that drives results.
Read the full transcript
Mindy:
Quick question for you. When is the last time you Googled yourself? And when you did, did you want to work with the person that came up on the Google search?
I have a quick question for you. When's the last time you Googled yourself? And more importantly, did you want to work with the person that you found when the search came up? Oftentimes Google will show something that is very outdated or something that doesn't really reflect your current personal brand.
To be honest, your online presence is more important today than it's ever been. We are more connected as a society, and that's both a good thing and it presents a challenge as well.
In fact, we're more connected than ever. And frankly, we're more disconnected than ever. One of the tools that I personally know and love that keeps us connected is LinkedIn.
I have a quick question for you. When is the last time you've Googled yourself? And when you got the response from the search, were you happy with what came up? Did it accurately represent who you are today, what you're doing in your current career? And is it a positive reflection of who you are?
This is something that is so important because your online personal brand is there whether you like it or not. In today's episode, we're going to talk all about your professional online presence. And specifically, I'm going to talk to you about why LinkedIn is the number one tool for you to showcase who you are and what you do best. Welcome to part two of the networking series for The People Success Circle podcast.
The truth is we are more connected than we have ever been, and unfortunately, we're also very disconnected. Because we have so many ways to be connected to one another, it can be really hard to keep up.
Some stats we should all know: 93% of adults use the internet every day, and the average person gets 121 emails a day. That's not even counting DMs on LinkedIn or any other social platform, Slack or Teams messages, or texts on your phone. That 121 a day is just email.
So we live in a hyper-connected world. That begs the question: how are we going to be known in a world where there is so much communication?
Today I want to break this down for you and what I think is the best tool for all professionals when it comes to being known for what you do best—and that is being a strong user of LinkedIn.
I’ve used LinkedIn as a human resources professional, a recruiter, a hiring manager, and to elevate the employment brand of the companies I’ve worked for. When I became a business owner, I had to figure out how to use it to attract clients.
Let me tell you a story about how I got business on LinkedIn. Back in the early ’90s, I was in college at Illinois State University and doing an internship at Walt Disney World in the college recruiting and international staffing area of HR. One of my peers was a woman named Jill. We had a blast together, but back then we didn’t have email or cell phones. The only way to keep in touch was by calling our parents’ house phone or sending a letter.
I didn’t see Jill again after 1991—until 2023. We both happened to be in a Disney alumni group on LinkedIn, and somehow she found me with my new married name. She messaged me, and of course I remembered her.
Through reconnecting on LinkedIn, Jill referred me to help her company’s CEOs with their profiles. That turned into ongoing work with them, helping her daughter get hired after college, and later becoming the HR consultant for another company through a CEO referral.
The power of LinkedIn is strong when you use it right—joining groups, posting, connecting, and showing people what you do best. It works for job seekers too. LinkedIn is the number one place to find a job globally.
You can’t cram relationships. LinkedIn isn’t a place to pitch—it’s a place to build relationships. It’s more of a marathon than a sprint. Build relationships before you need them; it plants seeds for the future of your career.
Some people think LinkedIn is just for job seekers or just a place to showcase a resume. In truth, it’s your online billboard. If you’re not looking for a job, your profile should focus on what you’re doing now and what you can offer. Talk about the work you do—it builds know, like, and trust.
LinkedIn is the number one networking platform in the world, with over 225 million users in the US alone and more than a billion worldwide. Virtual networking lets you connect with people near and far, right from your phone or computer.
It’s also countercyclical—more people use it during economic downturns, not just to seek jobs but for news and trends. And remember, only 0.4% of users actually post. That means if you post even once a week, you stand out.
LinkedIn is the most undervalued business tool out there. It’s the top platform for B2B and B2C, with more decision-makers than any other social network, and its users have double the income of those on other platforms.
People buy from people. Whether hiring or selling, your leaders and public-facing employees need strong, active profiles.
Another LinkedIn success story: a woman named Kelly had been following me for a while. She wanted to improve her public speaking skills after years of saying no to opportunities. She reached out through LinkedIn, and I coached her for 10 weeks. She nailed her presentation and gained the confidence to do it again.
For job seekers, an Ivy League graduate I worked with was struggling to find a role. After optimizing his profile, KPMG Consulting found him on LinkedIn and offered him a job—without him applying.
Here are a few tips to elevate your visibility:
Audit your profile banner, headshot, and headline.
Post once a week—stories, lessons, insights, or photos.
Engage strategically by leaving meaningful comments and sending intentional DMs.
Review your profile monthly to keep it current and relevant.
Your LinkedIn profile works 24/7, across all time zones. Keep it updated, post regularly, and engage meaningfully to increase visibility.
To recap my LinkedIn plan:
Post once a week.
Leave three thoughtful comments on others’ posts each week.
Send one intentional DM a week.
Review your profile every 30 days.
This isn’t about putting a spotlight on you—it’s about having a strategy to be visible, credible, and remembered. Whether you’re a job seeker, hiring manager, or business owner, use LinkedIn to grow your network and get better business results.
If you started this episode skeptical about LinkedIn, I encourage you to try it—update your profile, connect with people who interest you, and use it as a strong tool to gain visibility in our hyper-connected world.
If you enjoyed this episode, please leave me a review to help others find it, and share it with a friend or coworker who needs to elevate their networking. If you want to learn more about showing up on LinkedIn and improving your networking skills, check the show notes for details on my upcoming Networking School.
Thank you for listening, and I’ll see you next week.
